Over the past three years, Sofistic has worked closely with banks, advisor teams, and family offices to help them deliver more comprehensive, personalized service to their clients. Even in that short time, we've seen service expectations rise, with clients wanting advice that reflects everything they own, not just one account.
AI is helping advisors meet that expectation. It brings a client's full financial picture together, surfaces key insights, and quickly stress-tests strategies, so advisors can focus on the personal guidance only they can offer.
We've seen this shift across Canada and the U.S. So when we were chosen as one of eight Canadian companies for the Mexico Fintech Canadian Technology Accelerator, we wanted to know if Mexico was feeling it too. Run by Canada's Trade Commissioner Service, the program connects Canadian tech companies with Mexican partners. Three days of meetings in Mexico City and a panel at FINNOSUMMIT 2026 gave us our answer.
"It's striking how similar the issues are, whether you're in Canada, the United States, Europe or Mexico," says Christopher Baron, CEO of Sofistic.
Mexico's fintech sector: where it is and where it's going
Mexico's fintech sector is growing about 20% a year, with 86 million digital financial users expected by 2027, according to Luis González, who manages the CTA program at the Embassy of Canada in Mexico. The country also has more than 400,000 millionaires and 8.9 trillion pesos in pension assets. Professional family offices and private banks manage an increasing share of that wealth, yet many still lack a firm-wide view of what their clients own. That's the gap Sofistic was built to close, and it's a big part of why the CTA program was such a natural fit for us.
A market built on land, real estate, and trust
The first thing we noticed was how heavily high-net-worth families in Mexico lean toward illiquid assets. Real estate and land often make up most of a portfolio.
Many investors are wary of public markets, often because of personal experience, and prefer steady, tangible holdings. That works well until a family needs cash for a distribution, a generational transition, or a new opportunity.
"Our platform gives advisors and family offices a clearer picture of why rebalancing toward more liquid investments matters, in case of distribution needs," Christopher says. "Whether it's Canada, the U.S. or Mexico, everyone needs that holistic view to know where their capital is best allocated."
Trust came up in nearly every meeting, and in Mexico it means two things: trust that client data is secure, and trust in the people behind the technology.
"What we understood is that we need to be boots on the ground," Christopher says. "To support Mexican wealth advisors, we have to be present, and we have to serve them in a secure environment."
Family offices are building their own tools
Several of the family offices we met already use consolidation software, but many find it complex and hard to use day to day. Others are coding their own tools in-house, often without strong security controls.
We heard the same need repeatedly: one clear, secure view of everything a family owns. That's what Sofistic provides. Our platform brings a household's public and private assets, insurance, and estate plans together in one place. It's simple enough to use every day, and it's SOC 2 compliant.
Where does client data go?
Christopher joined a panel on AI in finance at FINNOSUMMIT. Most of the questions focused on AI agents, and one concern came up above all others: what happens to private client data when it goes into a large language model?
At Sofistic, our AI models and agents run inside a private environment on AWS Bedrock. Client data never leaves that environment and is never used to train outside models.
Within that secure environment, our AI agents handle practical work. They extract data from statements to populate the platform, analyze each household to surface discussion points, run simulations, and project future cash flow needs.
"The goal is efficiency, and seeing what's between the lines," Christopher says. "Not just the information written on the page."
Canada had our back
The mission also showed us how much support Canadian companies have abroad. Our team had the privilege of meeting with Rechie Valdez, Canada’s Minister for Women and Gender Equality, and Secretary of State (Small Business and Tourism) and with Cameron McKay, Canada's Ambassador to Mexico. Throughout the week, the CTA team arranged meetings on our behalf with key stakeholders within Latin America’s financial industry.
"We really felt we had the support of the Canadian government to expand internationally," Christopher says. "That's unique to the Canadian environment."
What's next
We came home with a clear view of the opportunity in Mexico and of what it will take to succeed there: local presence, proven security, and a platform that earns trust.
The lesson applies well beyond Mexico. Wherever families hold wealth across many institutions and advisors, they need someone who can see the whole picture. Our job at Sofistic is to make sure that person is their advisor.